If Your Website Is Mobile Friendly Google Will Reward You In There Search Results.
Back in late 2014, Google said it was experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm.
Since Google already penalizes sites that provide a bad experience to mobile searchers this was a natural next step since Google is big on rewarding sites providing a great customer experience. Those that fail to follow best practise will find their websites on the short end of the stick when it comes to rankings in the SERPS.
It know appears that the mobile algorithm testing is complete and changes will take affect on April 21st 2015 .
Images from Google
Is My Site Mobile Friendly?
If your not sure if your website is mobile friendly or need information on how to start the process or test your site... CLICK HERE
SEE OUT TEST RESULTS
As you can see from the results shown on the left from Google's mobile test page... our Niagara Electronics website is mobile friendly.
Now for some changing their website architecture to be mobile reactive may not be cost effective or even possible if it was build using HTML technology.
If that is the case, then it may be easier to create a mobile version of the domain and have it automatically display when being called for by a mobile device.
Many web hosting companies now have that service available in their back office for creating a mobile site that is tied to your main domain.
However, with newer website theme technology... responsive themes as they are called are slowly replacing the need for a stand alone mobile website.